Affiliate Disclosure
Bet365 is funded through affiliate partnerships with internet casino operators. This page walks through exactly how the model functions, what it costs you, plus the rules that stop the funding mechanism from interfering with editorial output. The wider platform-level context sits on the About page, whereas the flagship operator write-up lives at the Bet365 Casino homepage. When you've read this kind of page on other write-up platforms and want only the differences, the short version is at the end.
1. How Bet365 earns revenue
After a reader clicks an affiliate link on Bet365 and opens an account on the operator's platform, Bet365 may receive a commission. The commission is paid by the operator from its own marketing budget. It does not originate in the reader and does not boost any cost on the operator's platform. Two structures are standard across the industry, plus Bet365 works with both depending on the partnership: a fixed CPA (cost-per-acquisition) paid once when a qualifying account is constructed, plus a revenue-share arrangement under which a modest percentage of the operator's net gambling revenue from that account is paid back to Bet365 over time. The mechanics are invisible to the reader; the only practical effect is that the operator knows, when an account is constructed, that the click came from this platform.
2. The price for the reader
Zero, in practical terms. Whatever path takes you to the operator, the price tag stays the same — clicking an affiliate link on this site costs nothing extra over arriving direct. Promotional values stay put. Minimum stakes stay put. Cash-out timing stays put. The amount you would actually be charged to play on the operator's platform is fixed regardless of whether the click came from a Bet365 page, a Google ad, or the URL bar. One twist worth flagging: a handful of partnership arrangements include an exclusive welcome offer that lands slightly above the publicly available default, and where that situation applies, the write-up flags it openly rather than burying the difference.
3. Why neutrality remains possible
The honest answer is reputation arithmetic. A casino write-up platform survives by being right about which operators are worth registering on. Inflate scores to flatter partner names, plus within a small number of months the audience that drives traffic — and therefore drives commissions — moves to a rival. The long-term commercial interest of an affiliate platform is identical to its editorial interest: tell the truth about which operators are dependable and which are not. A consistent rating framework is applied identically to every operator we write-up, partner or not. Bet365 has rated partner operators at six and below, plus has rated operators with no commercial relationship at eight and above.
4. What "not influencing the write-up" means in real-world apply
There are three hard rules at the editorial side. Rule one: whether or not the operator pays us has zero weight in the rating — every one of the eight scoring criteria is judged against what we observe in practice, and nothing else feeds in alongside. Rule two: being a partner buys no softer language. If a paying operator runs slow withdrawals, leaves its bonus conditions vague, or fields a thin live-dealer roster, those issues land in the write-up under whichever criterion catches them, exactly the same way they would for a non-partner. Rule three: nobody on the operator side gets a preview. Drafts are not shared for sign-off, and partners encounter our published copy at exactly the same moment readers do.
Two further rules cover what happens when a correction is requested. The first kicks in whenever an operator reaches out to point at a factual inaccuracy on a Bet365 page — we verify the claim, fix the error if the claim holds up, then append a dated changelog line at the bottom of the relevant write-up describing exactly what shifted. Whether the operator pays us or not has no bearing on how this is handled. The second rule kicks in whenever the email is instead a complaint that a low rating feels "unfair" but stops short of identifying anything we got wrong; in that situation the score stays untouched and the reply notes that the same methodology is applied uniformly to every operator on the platform.
5. How to spot an affiliate link in the wild
Anywhere Bet365 sends a reader onward to a casino operator, the anchor tag wears a rel="nofollow noreferrer noopener" attribute — the conventional way of telling search engines that money is changing hands somewhere behind the link. The href normally points at an internal redirect under /go on this very domain, which exists so that we can register a click against our own analytics before bouncing the browser onward to the operator. From the user's point of view the destination behaves identically to a direct visit; nothing is tacked onto the URL their browser eventually loads. Not every outbound link counts as affiliate, though — pointers to regulators, support helplines, news sites, plus the studios that build the games drop the nofollow and instead carry rel="noreferrer noopener" only.
6. Sitting inside UK disclosure law
On the British side, the framework that bites here is the Consumer Rights Act 2015 — which carves out misleading commercial practices — joined by the published CMA and ASA positions on undisclosed affiliate marketing. Taken together, both require any affiliate tie to be flagged plainly enough that a reasonable visitor grasps that money rides on the link. The page you are currently reading discharges that obligation at the platform level for Bet365; on top of that, individual operator write-ups carry a short inline disclosure block above the first affiliate CTA so the commercial nature of the link cannot be missed without scrolling all the way down. Readers visiting from outside the UK should note that the FTC in the United States imposes comparable rules on any advertising that targets its own residents.
7. What we owe the audience
The summary obligations Bet365 takes from this funding model are short. Disclosure is clearly stated and visible, not buried. Write-ups apply a fixed methodology that does not bend for partners. Errors are corrected on a published timeline. Operators do not preview content. Affiliate status is signalled in markup so technically literate readers can set up it. A full description of the editorial process — fact-checking, source standards, correction handling — is on offer on the Editorial Policy page. Anything that looks like a breach of these rules can be raised through the Contact page, plus substantive complaints are recorded against the relevant write-up.
8. The bigger picture for visitors
Three further pages sit shoulder-to-shoulder with this disclosure. The player-protection commitments folded into every operator rating are laid out on the Responsible Gambling page. Anything to do with how reader data is treated lives on the Privacy Policy page, while the technical layer covering cookies and similar storage mechanisms is broken out separately on the Cookie Policy page. The full catalogue of what we publish radiates outward from the Bet365 Casino homepage and the links that branch from it.