Cookie Policy
This page sets out the cookies and similar technologies used on Bet365, what every one does, how long it stays on your device, plus how to control or delete them. The wider question of personal-data handling is spanned separately on the Privacy Policy page; this page is the technical companion to that one. This platform as a whole is outlined on the About page, with the flagship operator write-up on the Bet365 Casino homepage.
1. A quick definition of cookies
A cookie is a modest text file a website asks your browser to store on your device. The next time the same platform loads, the browser sends the file back, permitting the platform to recognise the visit, remember a setting, or count traffic. Cookies cannot run code on your machine, cannot read other files, plus cannot identify you personally without other information already linked to the cookie. Many things commonly called "cookies" these days are technically other browser-storage mechanisms — localStorage, sessionStorage, IndexedDB — that work in much the same way; for plain English, the term "cookie" on this page covers all of them.
2. Cookie buckets in play across Bet365
Bet365 uses three categories of cookie. They are presented to you on first visit through a consent banner, plus you can change your roster at any time using the link in the platform footer.
| Category | Purpose | Consent required |
|---|---|---|
| Strictly necessary | Make the site work: load the page, remember your cookie-banner choice, route traffic, prevent abuse. | No (legal basis: legitimate interest) |
| Analytics | Anonymous, aggregated traffic measurement: which pages are read, where readers come from, which links are clicked. | Yes |
| Affiliate tracking | Recognise that a click through to an operator came from Bet365 so the partnership can be credited. | Yes |
Bet365 does not apply advertising or remarketing cookies. We do not show on-platform display advertising, do not run programmatic ad networks, plus do not pixel-track readers across other platforms. The funding model that supports the platform is outlined on the Affiliate Disclosure page.
3. Individual cookies, vendors plus expiry windows
The list below lists the cookies that may be set when you visit Bet365. Third-party cookies are set by services Bet365 uses; control over their full behaviour rests with the third party, plus links to their own policies are provided.
| Name | Set by | Category | Purpose | Lifetime |
|---|---|---|---|---|
bet365_consent | Bet365 | Strictly necessary | Stores your cookie-banner choice so the banner does not reappear on every page load. | 12 months |
bet365_session | Bet365 | Strictly necessary | Anonymous session identifier used to load assets and rate-limit abusive traffic. | Until browser closes |
_ga, _ga_* | Google Analytics 4 | Analytics | Aggregated traffic statistics: pages per session, traffic sources, average time on page. IP addresses are anonymised before storage. | 14 months |
bet365_aff | Bet365 | Affiliate tracking | Records that a click on an outbound operator link originated from Bet365 so the partnership is credited. | 30 days |
Third-party policies: Google Privacy and Terms covers Google Analytics. Operator partner platforms set their own cookies once you have clicked through; those are governed by the operator's own privacy policy, not by Bet365.
4. Managing cookie settings inside the browser
Every modern browser lets you block cookies, delete existing ones, or reject partner cookies in aggregate. The official documentation:
You can also browse Bet365 in your browser's private or incognito mode, which prevents cookies from being saved across sessions.
5. What happens if you decline non-core cookies
This platform continues to work as a rule. You can read every page, follow every internal link, plus click through to operator platforms. Three modest differences: traffic statistics will not stretch your visit; if you click an affiliate link with affiliate tracking declined, the partnership cannot be credited — the operator still pays you, the user, the same way; only the commission to Bet365 does not register; and the consent banner will reappear if you clear your cookies, because the roster itself is stored in a cookie. The full editorial standards behind every page (spanning how affiliate links are flagged) sit on the Editorial Policy page, plus the player-safety commitments are on the Responsible Gambling page.
6. DNT signals plus the GPC standard
Bet365 honours the Global Privacy Control (GPC) signal: if your browser sends GPC, all non-core cookies are blocked automatically and the consent banner is not shown. The older Do Not Track header has no agreed rule-compliance enforcement standard and is not relied on.
7. When this document changes
When the cookies on Bet365 change, this page is updated and the "Last updated" date at the top is revised. Material changes — fresh categories, fresh third parties — are accompanied by a one-time consent banner refresh so existing guests are asked again. Minor housekeeping changes (rewording, link updates) do not kick into action a fresh consent prompt.
8. Raising concerns or asking us
Questions about specific cookies on Bet365 are best directed through the Contact page. The Information Commissioner's Office (ICO) at ico.org.uk handles complaints about UK platforms under the UK GDPR and Data Protection Act 2018.